PRO-LAB is an innovative consulting and design team with an emphasis on multidisciplinary intersection, thinking in multiple dimensions to achieve interdisciplinary collaboration. Design is a complex process, including innovative practice, interdisciplinary research and ubiquitous sense of responsibility. We want to confront social issues authentically and effectively in our design process.
Practice We are committed to continuously pursuing the highest standard of engineering practice, emphasizing the complete chain of idea, narrative and practice, and assisting clients to perfectly implement valuable ideas and strategies.
Research In addition to engineering practice, we conduct in-depth research on industry development and project strategy. The research team and the expert think tank will combine urban design, new retail business, medical care, indoor environmental psychology and other topics with media communication for professional research.
Obligation Social responsibility itself is to create more value for the society, thus promoting social progress. The diversity of values creates the diversity of design. The embodiment of commercial value, environmental value, cultural value and historical value is the embodiment of the sense of responsibility of design. We value the value of each project in the design process and the thinking about social responsibility.
LAB As designers in the new industry environment, all the above attempts are our responses to the current and future urban development behavior. LAB is both experimental and innovative.
Participated in the independent exhibition "DEEP GREEN" at the Venice Biennale
The independent exhibition "DEEP GREEN" of the 2023 Venice Biennale officially opened in Venice on May 20th and will run until November 26th. WJ STUDIO was invited to participate and will showcase the theme 'Multi-dimensional Intervention: Reflections and Practice on Rural Architecture in China.
Multi-dimensional Intervention - Reflections and Practices on Chinese Rural Architecture
In contemporary China, the topic of "rural construction" has become a recurring theme in various domains. The interplay of political, cultural, productive, and commercial forces and resources has engendered a complex web of relationships that continues to shape the dynamic interactions between urban and rural areas. "Rural development" is a critical social issue not only in China but also in other parts of the world.
PRO-LAB is an innovative consulting and design team that emphasizes multi-disciplinary cross-discipline, and realizes interdisciplinary collaboration through multi-dimensional thinking. Design is a complex process that involves innovative practice, interdisciplinary research, and a pervasive sense of responsibility, in which we hope to authentically and effectively confront social issues. The language of design is multilayered, it is not a specific style, but a specific function to be realized in a specific place in a specific social environment. PRO-LAB has always been standing at the boundary of design, and looking at design from an external perspective, an industry that is closely intertwined with humanities and society.
Urban regeneration, listening to architects or not?
Shopping, or consumption, as a form of public activity, is gradually permeating every aspect of the city, even shaping space and influencing life in turn.
However, does urban regeneration drive consumerism, or does consumer behavior drive urban regeneration? Does urban regeneration listen to architects or not?
The Potentials of Chinese Housing and The Contemporariness of Architecture
Residential housing, by virtue of its generic product attributes, is difficult to apply architectural theories to - this seems to be the consensus in the industry. In terms of development approach, it follows commercial logic; in terms of design methodology, it seeks maximum efficiency. So, is it safe to say that architecture is no longer relevant to housing?